This is a follow-up from our previous article:
"Why You Should Spend More Time Thinking About Search Engine Optimisation"
Times have changed and the online landscape is very different to even a couple of years ago. The rise of social media marketing, the millions of websites competing for a spot on page 1 of Google's organic search results and the increasing number of "paid" results taking up space on page one have lead some business owners wondering if it's necessary or even possible to have a website properly optimised for search.
Hold on though - 40,000 search queries every second?
Over 90% of visitors to a website have been referred by a search engine. Given the sheer volume of search queries it is only logical that some of these are going to be relevant to your business.
Now consider that even a small percentage of these searches find your business online for a commercially focused search and that all these clicks are free...
Also consider that, as mentioned in the previous article, that a properly optimised website will reduce your cost per click if your running Google Ads and make your pay per click budget go further. Yes that's correct - the quality score of your Ad campaigns is negatively impacted by a poorly optimised website.
So yes - SEO remains an essential part of any marketing strategy today will continue so for some time to come providing it combines a strategy that covers a multifaceted approach.
You sill need an SEO strategy that not only outlines your basic plan of attack, but lays out the goals you’re trying to achieve and profiles the audience you’re trying to reach.