Google AdWords
Our professionally managed Google AdWords management service delivers a better overall return on your pay per click spend and your advertising budget.
Unlike traditional pay-per-click engines, Google (& more recently BING) bases its ad ranking formula around two values – the cost per click (CPC) and the click-thru rate (CTR). CPC is what you pay every time someone clicks your ad.
This fee is set according to the maximum amount that has been agreed for each click and typically reflects the competitiveness of keywords you're bidding on. If no one else is bidding on the same search queries, then your CPC would only be the £0.05 per click minimum fee.
The opposite is also true. Popular search queries are more competitive and therefore bid considerably higher. Such competitiveness can substantially increase the CPC it takes to become the top bidder.
Your CTR indicates the percentage of people who actually click on your ad as compared to the number of people who see your ad. Each time that Google displays your ad is called an impression. If your ad gets 100 impressions and one person clicks, then your CTR is 1%.
Now that an ever-increasing number of advertisers are waking up to the enormous profit potential that AdWords management services offer, competition for top keywords is also heating up.
This means that you can forget about running a Google AdWords campaign in stand-by mode.
Unlike traditional pay-per-click engines, Google (& more recently BING) bases its ad ranking formula around two values – the cost per click (CPC) and the click-thru rate (CTR). CPC is what you pay every time someone clicks your ad.
This fee is set according to the maximum amount that has been agreed for each click and typically reflects the competitiveness of keywords you're bidding on. If no one else is bidding on the same search queries, then your CPC would only be the £0.05 per click minimum fee.
The opposite is also true. Popular search queries are more competitive and therefore bid considerably higher. Such competitiveness can substantially increase the CPC it takes to become the top bidder.
Your CTR indicates the percentage of people who actually click on your ad as compared to the number of people who see your ad. Each time that Google displays your ad is called an impression. If your ad gets 100 impressions and one person clicks, then your CTR is 1%.
Now that an ever-increasing number of advertisers are waking up to the enormous profit potential that AdWords management services offer, competition for top keywords is also heating up.
This means that you can forget about running a Google AdWords campaign in stand-by mode.
Campaign ManagementWe use proven keyword research tools and your existing server logs to identify the most popularly searched keywords used on the Internet by your potential customers:
The more obvious keywords are always expensive to target as there are many more competitors. We make the most of your advertising budget by also targeting many less obvious phrases rather than just bidding on the competitive and expensive keywords alone. Our ROI tracking system enables us to drop poor performing keywords, spend more on the best performers and include any new ones which might arise. Once keywords have been researched we will organise your campaign, test your ads so that they’re continually improving and get those ads shown only to the very best buying prospects. It is important that adverts are well written and composed, even better if a special offer can be promoted. Pay per click adverts are not any different to adverts used in the offline world - they require as much thought to encourage customers to visit your web site. We conduct split A/B testing of different ads so they are continually refined to yield the best quality click-thrus as under-performing ads are dropped. We may also deploy “dynamic” keyword insertion so your ad is worded to match the search term entered. |
Immediate ResultsOur AdWords Managment Service is the quickest way to get your message across to your customers.
WIDE i Communication's Adwords management service is guaranteed to produce immediate results. Keywords can be added or removed at anytime allowing the flexibility to change the marketing strategy. Your click-thru fund can be topped up at any time and you can halt your campaign at any time. In order for a Google AdWords campaign to be profitable it requires skilful management and constant monitoring of CPCs and CTRs. WIDE i can set up your campaign and than manage the entire monitoring, billing and bidding procedure for you. The Google AdWords management service provided by WIDE i draws on expertise and the tools developed for our search engine optimisation program to maximise the online performance of your company, whether your objective is to drive sales of a particular product or gain qualified business leads. 
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