Companies that set up their own PPC (pay-per-click) marketing campaigns often make many mistakes:
Firstly, they don't have enough phrases. By bidding only for the generic phrases, their average cost per click (CPC) is too high, their click-thru rate (CTR) is too low and there is little or no return on investment (ROI) because of badly targeted traffic which fails to convert into business.
Often titles and descriptions are inaccurate, misleading or just ineffective and the Ads are displayed in the wrong place at the wrong time leading to high "bounce" rates.
Once the novelty of checking and adjusting bids wears off, the bids get forgotten, and as a result they end up either losing position or paying too much.
We can set-up your campaign(s) and mange the entire monitoring, billing and bidding procedure for you.
Companies that set up their own PPC (pay-per-click) marketing campaigns often make many mistakes:
Firstly, they don't have enough phrases. By bidding only for the generic phrases, their average cost per click (CPC) is too high, their click-thru rate (CTR) is too low and there is little or no return on investment (ROI) because of badly targeted traffic which fails to convert into business.
Often titles and descriptions are inaccurate, misleading or just ineffective and the Ads are displayed in the wrong place at the wrong time leading to high "bounce" rates.
Once the novelty of checking and adjusting bids wears off, the bids get forgotten, and as a result they end up either losing position or paying too much.
We can set-up your campaign(s) and mange the entire monitoring, billing and bidding procedure for you.